Sometimes it seems like every other website, app, or productivity tool is citing Artificial Intelligence (AI) as the secret ingredient in their recipe for success. What’s less common is an explanation of what AI is, why it’s so cool, and how companies are leveraging it to provide better user experiences. If you don’t know much about AI, the absence of an explanation can be confusing. If you’re inclined towards a fear of a computer-instigated apocalypse, it may even be scary. Artificial Intelligence is complicated, and it’s constantly evolving, but that doesn’t mean that it should be confusing or anxiety inducing — especially not when your personal information is involved.